Wonderful Women: Writing a Press Release

                             

So, another Wonderful Women: Minding Our Own Business meeting! This meeting focused on press releases. I forgot to take pictures of us as a group, but here are three of the wonderful women in attendance looking as fabulous as always.

We looked at a range of press releases (including high street stores, independent businesses and Rockalily's), and we discussed what we liked and didn't like about them.

I challenged us all to have a go at writing the title, seems easy but actually summarises a press release with the right words can be tricky! This ended in a few vocabulary debates and consultations of a thesaurus.

We also shared ideas for different focuses of varying press releases, what different audiences look for within a press release, and feedback that we had received from our previous releases.

We also strayed into sharing and discussing how much advice to give away for free.....as most of us get quite a lot of requests for our time. It can be helpful to have a space to share these dilemmas.

 

Here I am, posing cheerfully with my A4 Filofax, which as many people know, I was super excited to buy recently. I have upgraded diaries twice in 2011, and I am loving how organised you can be, with so much space to plan each day. Don't get me started on how much I love it.