Wonderful Women: Marketing (How to Find New Customers)

 

Wonderful Women: Minding Our Own Business is a business group of women: all motivated to succeed in their own start-ups. We meet twice a month, and we currently have a group in London and Norwich.

This meeting focused on Marketing (How to Find New Customers), and the aim was that each and every one of us leave with a new marketing idea that we may put into practice. We have a variety of businesses - some are products, some are services, and some are business-to-business, while others sell directly to customers (retail and wholesale). 

Clearly, being a Wonderful Woman means that most of what happens at a meeting stays within the meetings, but I thought I'd share a few of the topics we covered.

Finding New Customers For Your Small Business:

 

  • Adding value for exisiting customers
  • Reminding exisiting customers that you exist
  • Events
  • Making your niche smaller
  • Making partnerships with other companies
  • Cold Calling
  • Value of advertising
  • Refer-a-friend schemes
  • Press

 

Wonderful Women like cocktails and cake, and this meeting had both. As an extra bonus today I got to enjoy a 'cuntcake' from Miss Rubyyy Jones.