Now, this video has caused a bit of discussion online amongst the ladies I follow who rock a vintage hair style. The 1940s weren't exactly known for their volume and backcombing.
However, I actually quite like the video overall. I like the use of a vlogger type promotion (I don't know who the lady actually is, although she also has an original song called 'retro girl' on the VO5 youtube channel?) and it seems like quite a fresh marketing strategy. Authentic.
What do you think of it? Does it make you want to buy the products? Personally, not for me, as I don't particularly want plumped hair for a vintage look......how about you?