Is expensive shampoo worth it? Is Pantene really as bad as they say?

No matter what salon you visit, you've probably heard your hairdresser suggest you buy some salon-quality shampoo and conditioner. You may be suspicious that they're chasing retail targets or comission, but have you ever wondered why salons don't use Pantene themselves, afterall it's cheaper. If we were just chasing profit, wouldn't we be using the cheapest shampoo possible?

Now, I'm not saying there is a magic shampoo out there, but if you colour your hair, you'd be crazy not to consider experimenting with some different shampoos, to save yourself from just rinsing your colour down the drain.

The higher prices of salon-based shampoos isn't all about 'marketing' or 'branding' as actually what shampoos are advertised the most? High street cheaper ones are the ones you see in all of the glossy magazines and train stations. They are more expensive because they have a more expensive product inside. It really is that simple. That isn't to say everyone needs to spend £20 on a shampoo, but it is to recommend you consider what shampoo you want to use on your fresh-out-of-the-salon colour.

It would be silly to spend hours of your time, and hard-earned money on a lovely salon colour, to then just wash it all away each time you shampoo. Invest in some quality colour-protecting shampoo and conditioner to really get the most out of your salon visit.