I've been a blogger for about 10 years, starting out as an outfit-of-the-day blogger, but after over 700 outfits, I switched to a more general lifestyle blog. It followed my career chance about 7 years ago (leaving education to become self employed), and it now shares my relationships, my fitness journey, my feminism ponderings and my general experiences as a 30-something woman in London.

I've written for Bust.com, The Huffington Post, Vintage Life and I had a column in tattoo magazine Things and Ink for 3 years.

I've been quoted in articles in The Stylist, The Guardian, i newspaper, Mic and videoed for a feature with Marie Claire.

I've also been featured in Fabulous magazine, Essentials, Company, Glamour Cosmopolitan and More Magazine.

I have been featured in two adverts, one on TV for a website company, and one in print for an insurance company. 


I love an opportunity to chat, and I've given talks on social media, personal branding and blogging at Blogstock (twice), The Schwarzkopf Academy, The League, London Edge and The Secluded Blogfest. I'll also be teaching some blogging classes at City Lit London this summer.

I was a fellow judge alongside Nicky Clarke for a hair show with Cosmopolitan Magazine. 

I'm a qualified primary teacher, have worked in a creative digital agency doing social media for other brands, and have been involved in formal and informal business coaching.

I volunteered for Crisis at Christmas, and am currently volunteering with both Dress for Success London and the Hackney Pirates. I also foster cats, both via the RSPCA and Feline Friends.

I started learning BSL (British Sign Language) last year, and this year am studying for my Level 2.

I try to keep fit by using the gym and running.


Who follows me on social media? As of April 2018, my personal accounts have 8.1k (verified on twitter) and 6.3k (instagram)

  • On instagram my Fohr profile shows that 95% of my followers are active, with only 0.2% being bots (as of April 2018).
  • On instagram 88% of my followers are female, with nearly 60% of them being 25-34 years old. 70% of them live in the UK.
  • On twitter 73% of my followers are in the UK, and 76% female with keen interests in fashion and premium brands.
  • In March 2018 on twitter I had an average of 23 link clicks a day (33 in Feb), 4 RTs a day (11 in Feb) and 24 replies a day (21 in Feb).